{"id":55,"date":"2018-06-20T12:12:14","date_gmt":"2018-06-20T02:42:14","guid":{"rendered":"http:\/\/52.63.66.125\/?page_id=55"},"modified":"2025-12-04T20:28:46","modified_gmt":"2025-12-04T09:58:46","slug":"frank-seeley-story","status":"publish","type":"page","link":"https:\/\/www.seeleyinternational.com\/corporate\/about\/frank-seeley-story\/","title":{"rendered":"Frank Seeley Story"},"content":{"rendered":"\t\t
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Frank Seeley<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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AM, DUniv Flin<\/em>, FAICD<\/strong><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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 \/ <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Entrepreneur, innovator, businessman, philanthropist, family man, employer, friend. The founder of Seeley International and its Chairman, Frank Seeley AM, DUniv\u00a0Flin<\/i>, FAICD, is an Australian success story.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Frank founded Seeley International \u2013 now Australia\u2019s leading manufacturer of heating and cooling systems \u2013 in the early 1970s. After selling portable evaporative coolers, Frank decided to start manufacturing them himself \u2013 and to build them better\u2026 much better.<\/p>

The biggest problem at that time was the issue of corroding metal parts. Frank\u2019s epiphany was to develop the world\u2019s first-ever all-plastic cooler. While most people told him it couldn\u2019t be done, Frank persisted. He began in his garage at home in suburban Adelaide, South Australia, and from there he set up a manufacturing operation which produced 1,000 coolers in the first year. After successfully developing the first all-plastic portable coolers, Frank went on to develop the world\u2019s first all-plastic rooftop coolers. This wasn\u2019t just a breakthrough for Seeley; it was a breakthrough for the entire industry. The all-plastic coolers helped grow the whole rooftop cooling market in Australia from 12,000 coolers each year to around 70,000.<\/p>

The plastic coolers became, and remain, the industry standard. Today, Seeley International employs more than 500 people, has manufacturing operations at Lonsdale, South Australia and Albury, New South Wales, sales offices in each mainland state, as well as in the USA and throughout western Europe, and exports to more than 100 countries. Seeley\u2019s brands are all market leaders in their field in Australia \u2013 and several of them, right around the world \u2013 in evaporative cooling and ducted gas heating.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Frank Seeley<\/strong>
AM, DUniv\u00a0Flin<\/em>, FAICD<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The Australian Success Story<\/h2>

\u201cInnovation is the elixir of success\u201d.<\/em><\/p>

\u2013\u00a0<\/em>Frank Seeley AM, DUniv\u00a0Flin<\/em>, FAICD<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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“Frank is committed to the rebirth of Australian consumer products manufacturing and has a philosophy of vertical integration.”<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Frank is committed to the rebirth of Australian consumer products manufacturing and has a philosophy of vertical integration. This means that most of the components built into Seeley International products are made right here in Australia.<\/p>

One of the key drivers behind Seeley International\u2019s success has been Frank\u2019s commitment to the continual promotion of excellence in all that it does. Another is his catch-cry \u2013 \u201cIf enough of us keep right on innovating and automating, then there\u2019s a huge and prosperous future for the Australian manufacturing industry!\u201d<\/p>

He has faced adversity many times \u2013 including economic crisis and having his business completely destroyed by fire \u2013 twice \u2013 but still makes a significant contribution to the community. Frank and his wife, Kathy (also a director of Seeley International), are heavily involved in church and charitable work. Frank not only donates thousands of dollars each year to worthy causes but also encourages others to do the same.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Frank Seeley AM, DUniv Flin, FAICD \u00a0 \/ Entrepreneur, innovator, businessman, philanthropist, family man, employer, friend. The founder of Seeley International and its Chairman, Frank Seeley AM, DUniv\u00a0Flin, FAICD, is an Australian success story. Frank founded Seeley International \u2013 now Australia\u2019s leading manufacturer of heating and cooling systems \u2013 in the early 1970s. After selling […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":25,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor-page.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-55","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nFrank Seeley Story - Seeley International<\/title>\n<meta name=\"description\" content=\"Frank founded Seeley International \u2013 now Australia\u2019s leading manufacturer of heating and cooling systems \u2013 in the early 1970s.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Frank Seeley Story\" \/>\n<meta property=\"og:description\" content=\"Frank founded Seeley International \u2013 now Australia\u2019s leading manufacturer of heating and cooling systems \u2013 in the early 1970s.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.seeleyinternational.com\/corporate\/about\/frank-seeley-story\/\" \/>\n<meta property=\"og:site_name\" content=\"Seeley International\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SeeleyIntl\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-04T09:58:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.seeleyinternational.com\/wp-content\/uploads\/2022\/02\/Frank-Seeley.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.seeleyinternational.com\/corporate\/about\/frank-seeley-story\/\",\"url\":\"https:\/\/www.seeleyinternational.com\/corporate\/about\/frank-seeley-story\/\",\"name\":\"Frank Seeley Story - 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